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Essence is a monthly magazine for African-American women between the ages of 18 and 49. The magazine covers fashion, lifestyle and beauty with an intimate girlfriend-to-girlfriend tone, and their slogan “Fierce, Fun, and Fabulous” suggests the magazine’s goal of empowering African-American women. The topics the magazine discusses range from celebrities, to fashion, to point-of-view pieces addressing current issues in the African-American community.